Almost topping the list of must haves of the rich and fashion conscious people, the original Nike Dunks was reissued in 1998 in order to meet the increasing customers’ demands. Having manufactured them in an array of colours, Nike brought out another version the following year that included a padded tongue and ankle collar. Latest models are being launched constantly keeping in mind the changing needs of the consumer world.

Flaunting the true American spirit, True religion jeans have introduced innovative designs and cuts in denim wear. The Billy Super T Straight leg, Julie Stretch Skinny jeans, Joey Flare jeans, Kate cropped jeans are preferred ones by women. The strategically placed over-sized pockets make them a favourite with those who love to carry things around. This brand of denim is not only meant for those with the perfect figure, but also those with a few extra pounds.

Tattoos were previously the monopoly of those associated with unsocial activities. Wrestlers are often seen to flaunt tattoos that add to their frightening look. However, it was Ed Hardy who brought about a significant in this tradition and popularised and promoted tattoo among a wide range of audience.